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The Odyssey release saw Assassin’s Creed: Odyssey player engagement jump 90%, analyst says Ubisoft can thank Christopher Nolan for its best week in years
The cinema release of Christopher Nolan’s The Odyssey appears to have renewed interest in Ubisoft’s Assassin’s Creed: Odyssey, with player engagement reportedly rising by 90%. The increase matters because it gave Ubisoft one of its strongest weeks in years, illustrating how a major film release can boost attention for thematically related games.
An analyst attributed the surge to the overlap between Nolan’s Greek epic and the game’s setting in ancient Greece. Assassin’s Creed: Odyssey, originally released in 2018, lets players explore the Peloponnesian War-era world and has benefited from players seeking a related interactive experience after seeing the film.
In short
- The film release reportedly lifted Assassin’s Creed: Odyssey engagement by 90%.
- An analyst links Ubisoft’s strong week to Christopher Nolan’s The Odyssey.
- Shared ancient Greek themes appear to have driven renewed interest.
Explained simply
Assassin’s Creed: Odyssey is a video game made by Ubisoft and released in 2018. It is set in ancient Greece during the Peloponnesian War, a conflict between Athens and Sparta, and lets players explore that world through a fictional adventure.
Christopher Nolan’s film The Odyssey draws on the ancient Greek epic about Odysseus’s long journey home after the Trojan War. The film and game tell different stories, but their shared setting may lead some viewers to seek out the game. A reported rise in play could show how a major film can renew interest in an older title.