The Schoffel shuffle: Meet the City’s dancing finance bros

Adam Lyons and a troupe of finance workers have turned City of London landmarks into stages for synchronised dance videos, attracting more than 500 million views online. Their popularity has brought brand collaborations and offers a playful new way to see the Square Mile as a place for performance and community.

Lyons’ first viral video was a 2024 flashmob at Liverpool Street Station set to “I’m looking for a man in finance”. He now dances in the City at least three times a week, often wearing his signature gilet, and says the videos are affectionate rather than mocking. The article links the troupe’s appeal to the growing cultural profile of finance workers, also reflected in television and viral music.