Cinema chains have created a collectible popcorn bucket shaped like Guile's distinctive flattop hairstyle for the upcoming Street Fighter film, continuing a post-pandemic strategy to encourage audiences to visit theatres rather than waiting for content on streaming services. The bucket, available at AMC theatres, can be worn as a headpiece, with WWE star Cody Rhodes (who plays Guile) demonstrating it on social media.

This popcorn bucket represents the latest in a series of elaborate, collectible designs intended to boost cinema attendance and spending since the COVID-19 pandemic caused box office revenue to decline. The Street Fighter film is scheduled for theatrical release on 16 October, and the bucket perfectly captures the fun and absurdist tone the production appears to embrace.