Yann Pissenem and Sam Mooney, two figures behind Ibiza's leading superclubs Hï, Ushuaïa and [UNVRS], have launched a new creative agency called The Ideation Bureau. The venture aims to apply lessons from staging large-scale nightlife experiences to broader brand and marketing work, reflecting a wider trend of nightlife entrepreneurs expanding into commercial creative services.

The agency will work across brand strategy, identity and design systems, creative direction, campaign development and content production, with each project staffed by a bespoke team of strategy, design, production and technology specialists. Pissenem serves as founder and CEO and Mooney as founder and chief creative officer. Past work already includes the viral 2024 launch campaign for [UNVRS] and subsequent campaigns for the club with fashion labels Off-White and Palm Angels.