Theory of a Deadman frontman Tyler Connolly has revealed that the idea to informally shorten the Canadian rock band's name to "Theory" originated with their record label, which had struggled to get songs onto Hot AC and pop radio because of resistance to the word "Deadman". The clarification, given in a new interview, sheds light on a branding decision the band later reversed, returning to their full name. It matters as context for fans following the band's history, coinciding with the promotion of new material and touring activity.

Connolly explained that while the label first raised the issue around 2008, citing similar early resistance faced by The Killers, the band initially refused to change their name outright. He said the shortened version ultimately stuck because he found casual acquaintances, such as Uber drivers, struggled to remember "Theory of a Deadman" but could easily recall and search for "Theory". The interview coincides with the band's forthcoming EP "Part 1: Funeral Songs", due 4 September 2026, and their "The Dead / Seven Tour" with Sevendust, running from 7 August to 29 September across North America.