There’s No Such Thing as Free Data
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In short
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Explained simply
Online services may let people use apps, search engines and social networks without paying a fee. These services are often funded by advertising and by gathering information about how people use them.
That information can help companies personalise adverts and improve their services, but it can also raise questions about privacy and who controls personal data. The companies providing the services, their users and regulators all have a role in shaping how data is collected and used.
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