Instagram has introduced a new wordmark, replacing the cursive lettering it had used for about a decade. The redesign matters because it changes a highly recognisable part of the app’s identity, although the article notes that the new mixed cursive-and-print style may be less immediately legible.

Instagram head Adam Mosseri said the change was intended to make the logo cleaner and more modern while retaining references to the original design. The announcement was made on 13 August 2026, and the article described the story as still developing.