Startup plans flexible rentals for used cars held by local dealerships
MyMonthlyCar is developing a platform for month-to-month rentals of used cars held by local dealerships, aiming to earn revenue from vehicles that might otherwise sit unused and lose value. The service could offer customers a flexible option for longer stays and give renters the chance to buy the car, while helping dealers reach potential buyers.
The Florida-based startup was founded by Igor Dobrianskyi, Kostiantyn Gitko and Vadym Zotov, who previously built a peer-to-peer car marketplace in Europe. It has signed up seven dealerships for testing and is finalising an insurance programme, a key concern for dealers. MyMonthlyCar plans to launch later this year, charging both dealers and customers a 10% transaction fee; its first-year targets are 100 dealerships, 2,000 monthly rentals and $300,000 in revenue.
- MyMonthlyCar plans monthly rentals of used dealership cars.
- Seven dealerships have joined its test.
- The startup aims for $300,000 in first-year revenue.
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Many used cars sit idle at local dealerships, gradually losing value. MyMonthlyCar is developing a digital platform to arrange month-to-month rentals of these vehicles, allowing dealers to generate income from unused stock. The service offers customers a flexible rental option, with the possibility of eventually purchasing the rented car.
The Florida-based startup was founded by Igor Dobrianskyi, Kostiantyn Gitko and Vadym Zotov, who previously built a peer-to-peer car marketplace in Europe. They are now applying this experience to the used-car rental market in America.
The company has signed up seven dealerships to test the platform and is finalising an insurance programme, which dealers consider essential. MyMonthlyCar plans to launch later this year, with both dealers and customers paying a 10% transaction fee.
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Originally published by TechCrunch as “This startup wants to turn idle user car inventory into rental revenue”.