Collectibles company Thrilljoy previewed upcoming merchandise lines based on "Blade Runner" and "Tron" during an interview at San Diego Comic-Con 2026, though executives stopped short of confirming specific product details. The teaser signals the licensed collectibles firm's continued expansion into cult and underserved science-fiction franchises, an area co-founder and CEO Brian Mariotti says drives strong demand from dedicated fan communities that have historically been overlooked by official merchandise.

In the Collider interview, Mariotti, co-founder Dolly Ahluwalia-Kallemeyn and marketing director Karissa Marston discussed Thrilljoy's approach to licensing, citing 2024's "Lisa Frankenstein" as an example of a title with a passionate fanbase that had never received official merchandise before Thrilljoy stepped in. The wide-ranging conversation also covered SDCC 2026 comparisons to previous years, the impact of tariffs on the business, standout retro and Disney products, and how far ahead Thrilljoy plans its product roadmap.