Indian producer and entrepreneur Viccky Jain has launched VJ Frames, a new production company whose first project will be an action franchise directed by Remo D’Souza. Tiger Shroff will lead the cast alongside Abhishek Banerjee and Elvish Yadav, marking Jain’s debut as a film producer and signalling his move from reality television into commercial cinema.

The launch coincided with Jain’s birthday, and VJ Frames says it will focus on large-scale, audience-friendly films for India. The untitled franchise is being developed collaboratively by Jain and D’Souza, with plans to combine high-energy action and dramatic storytelling; no release date or further production details were announced.