Tim Cook says he is leaving new Apple chief John Ternus to lead
Tim Cook says he is not interfering in John Ternus’s work as Apple’s new chief executive, despite remaining a prominent figure at the company as executive chairman. Cook described their relationship as built on trust and regular communication, and said his current focus is worldwide policy and working with governments.
Cook said he encouraged Ternus to shape the role around his own strengths rather than imitate him or Steve Jobs. He aimed to make the handover a model transition, which he said began years ago and has gone as planned. Ternus introduced the iPhone Duo days after taking over, a launch Cook said was intended to give him momentum.
- Cook says he is not meddling in Ternus’s leadership.
- His focus is global policy and government relations.
- Cook says the transition began years ago.
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Apple, one of the world's largest and most influential technology companies, has announced a leadership change. Tim Cook, who became chief executive in 2011 after the death of founder Steve Jobs, is stepping back from that role. John Ternus, an engineer who has worked at Apple for many years on product development, is now the company's chief executive, whilst Cook remains as executive chairman.
Leadership changes at huge companies like Apple attract significant attention from investors, employees, customers and the broader technology industry. When a new person takes over running such a major firm, it can affect everything from product development to company strategy and business direction. How well the transition goes and whether the new leader can maintain the company's success are therefore closely watched.
Apple's handover appears to have been carefully planned over several years, rather than happening suddenly or in crisis. Cook has suggested that Ternus should develop his own approach to leading the company, drawing on his own strengths, rather than trying to copy either Cook's methods or those of founder Steve Jobs. This approach suggests Apple is attempting to enable continuity and stability whilst bringing new thinking to the role.
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Originally published by The Verge as “Tim Cook says ‘I’m not meddling’ in the new Apple CEO’s business”.