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Toei CEO Fumio Yoshimura Talks Global Expansion, GenAI Adoption & Entry Into Games
Toei CEO Fumio Yoshimura outlined plans to grow the Japanese studio’s international business through local partnerships, adaptations and original productions. The approach aims to reach audiences beyond those who watch exported Japanese content, while expanding Toei’s work in gaming and generative AI.
The company’s 2023 “Toei New Wave” plan is a $2 billion investment programme intended to raise international revenue from 30% to 50% of total income by 2033. Toei is targeting India with Kamen Rider, developing local productions with partners in Taiwan and Thailand, and cited Japanese films’ 26% share of Taiwan’s box office last year. It is also supporting international shoots in Japan.
In short
- Toei aims to grow international revenue to half its income by 2033.
- The studio is adapting and creating content with regional partners.
- India and Taiwan are among its priority markets.
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