Women's sports media company Togethxr has partnered with iHeartMedia to launch a weekly audio and video podcast titled "Everyone Watches Women's Sports", debuting on 9 July via the iHeart Women's Sports lineup. The launch matters because it turns Togethxr's popular, trademarked slogan — which the firm says has already generated more than $10 million in revenue — into a flagship show aiming to become the definitive outlet for women's sports fandom at a time when interest in the sector is surging.

Togethxr, co-founded by executive Jessica Robertson and athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, will feature hosts including Olympic gymnast Jordan Chiles, journalist Ari Chambers and comedian Sam Jay, bringing together athletes, celebrities and commentators. New episodes will air every Thursday on the iHeartRadio app and other podcast platforms, with video on YouTube. The show joins iHeart Women's Sports, a collaboration with Deep Blue Sports + Entertainment, and reflects iHeart's pledge that 50% of its newly produced sports podcasts will focus on women's sport.