Actor Tom Holland has said that some of the films he has appeared in are "shit" and that audiences "shouldn't" bother watching them, though he did not specify which titles he meant. He made the comment while discussing the difficulty of promoting films he isn't proud of, contrasting it with the ease of publicising work he genuinely believes in. The remark stands out given his high public profile as the star of one of cinema's biggest franchises, and comes just as he prepares to promote his latest releases.

Holland made the comments on the Dish podcast, hosted by Nick Grimshaw and Angela Hartnett, when asked about his experiences doing press for his movies. He explained that promoting films he's proud of feels honest, but recalled being asked "why should you see this movie?" for other projects and thinking privately that people shouldn't. His filmography includes the Spider-Man series (with a fourth instalment, Brand New Day, due soon), Marvel ensemble films, and other work such as The Devil All the Time, Cherry and Chaos Walking. He is currently promoting Christopher Nolan's The Odyssey, in which he plays Telemachus, saying he feels "super proud" of both that film and the new Spider-Man release.