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Too Lost signs Dubai-based Afterpeak, home to 25,000+ releases, to exclusive distribution deal with ‘multi-seven-figure’ financing
Too Lost has agreed an exclusive, multi-year global distribution deal with Dubai-based music company Afterpeak and will provide it with multi-seven-figure financing. The funding is intended to support marketing, artist development, catalogue growth and new releases, giving Afterpeak resources to expand while retaining its stated creative flexibility.
Founded in 2020, Afterpeak says it has more than 25,000 releases, whose catalogue has generated over three billion Spotify streams. Its recordings include originals, covers and reworks, and it is expanding into original music, artist development and licensing. The deal covers both its existing catalogue and future releases; Too Lost has also recently invested in Rebellion Records, secured a nine-figure funding round and pursued acquisitions.
In short
- Too Lost will distribute Afterpeak’s music worldwide.
- The deal includes multi-seven-figure financing.
- Afterpeak reports more than 25,000 releases and three billion Spotify streams.
Explained simply
Music distribution is the process of delivering recordings to services such as Spotify and making them available to listeners around the world. A distribution company can also help with promotion and release planning, while a music company may manage recordings and develop artists.
Afterpeak is a Dubai-based music company founded in 2020. It says its catalogue includes more than 25,000 releases and has generated over three billion Spotify streams; its recordings include original tracks, covers and reworks.
Too Lost is a music distribution company that works with artists and labels. Its deal with Afterpeak covers recordings already in the catalogue as well as future releases, linking the two companies’ work across a large collection of music.
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