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‘Top Gun’ Franchise Lands Spot On Las Vegas Strip In Splashy Paramount Licensing Play
Paramount has partnered with Advent Allen Entertainment to bring the Top Gun film franchise to the Las Vegas Strip, developing a 2.48-acre entertainment destination near Harry Reid International Airport and the iconic "Welcome to Fabulous Las Vegas" sign. The move reflects a wider trend of entertainment companies extending popular franchises into immersive, real-world experiences to capture growing consumer spending on entertainment beyond the cinema, and comes as a third Top Gun film is already in development with Tom Cruise and producer Jerry Bruckheimer attached.
The site at 4815 Las Vegas Blvd sits close to new stadium developments for the relocating Athletics baseball team and an incoming NBA arena. Dubbed Top Gun Vegas, the venue will feature the Hard Deck restaurant and bar from Top Gun: Maverick alongside further dining, retail and immersive experiences. The original 1986 film grossed almost $364 million worldwide, while its 2022 sequel Top Gun: Maverick took $1.49 billion globally and earned a Best Picture Oscar nomination, underlining the franchise's enduring commercial appeal.
In short
- Paramount and Advent Allen Entertainment to build Top Gun Vegas on the Strip
- 2.48-acre site near the "Welcome to Fabulous Las Vegas" sign
- Will include the Hard Deck bar from Top Gun: Maverick
Explained simply
Paramount, the studio behind Top Gun, has agreed a licensing deal with a company called Advent Allen Entertainment to build a physical Top Gun attraction on the Las Vegas Strip. It will occupy a plot of just under two and a half acres near Harry Reid International Airport, close to where new sports venues are being built for a relocating baseball team and an incoming basketball arena.
Top Gun began as a 1986 film and became a much bigger commercial force after its 2022 sequel, Top Gun: Maverick, which took nearly $1.5 billion worldwide and was nominated for a Best Picture Oscar. A third film is already being developed, with Tom Cruise and producer Jerry Bruckheimer both attached, so the franchise remains active rather than a one-off nostalgia project.
The planned venue, called Top Gun Vegas, would include the Hard Deck bar and restaurant featured in Maverick, along with further dining, shopping and immersive entertainment. It fits a broader pattern in the entertainment industry, where studios are turning popular films into real-world attractions to capture spending from audiences beyond cinema tickets and streaming.
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