Trailer Park & Buddha Jones Veteran Joshua Rogers Launches Creative Agency Gravity
Joshua Rogers has launched Gravity, an independent creative agency, after senior roles at Trailer Park, Zealot and Buddha Jones. The move brings together experienced advertising creatives to work on campaigns for film and television, with Gravity describing its approach as closely tailored to each title and studio.
Rogers’s previous work included campaigns for Disney, HBO, FX, Amazon, Netflix and Apple. The new agency has recruited editors Matt McCrory and Brent Howard, producer Patrick Dirks, and creative director and editor Kazadi Katambwa, formerly a creative lead at Amazon Studios. Gravity is already working on campaigns for It’s Always Sunny in Philadelphia, the 13th season of American Horror Story and a theatrical rerelease of Pan’s Labyrinth.
In short
- Joshua Rogers has launched independent agency Gravity.
- The team includes several former colleagues and Kazadi Katambwa.
- Its early campaigns include Pan’s Labyrinth and American Horror Story.
Explained simply
Film and television studios use advertising campaigns to introduce new releases and keep established series in the public eye. These campaigns can include trailers, short clips and other promotional material, shaped for the particular programme or film and its audience.
Joshua Rogers has worked in entertainment advertising at Trailer Park, Zealot and Buddha Jones, agencies that create campaigns for film and television. His past clients have included Disney, HBO, FX, Amazon, Netflix and Apple; Gravity brings together several other experienced advertising staff, including people who have worked at Amazon Studios.
The agency’s work spans current television series and a cinema rerelease of a film, illustrating the range of projects involved in entertainment promotion. Independent agencies such as Gravity offer studios another option for developing and producing campaigns.
Elections Entertainment Politics TV