Trump Isn’t Even Good at TV Anymore

The article argues that Donald Trump’s television appeal has faded, despite his administration’s efforts to reach voters through entertainment-style broadcasts. It says a poorly received small-business competition and a little-watched White House streaming channel suggest these efforts are failing to attract an audience or effectively promote the administration’s message.

The Small Business Administration’s Million Dollar Pitch Competition featured five business owners, three celebrity judges and a $1 million prize funded by payments company Clover Network. The programme drew fewer than 60,000 YouTube views by the following day, while Trump-friendly social media users criticised its focus. The article also notes that the White House’s 24-hour Trump TV channel, launched a month earlier, showed border footage and personal testimonials about crimes by migrants.