inDrive, the ride-hailing app known for letting riders and drivers negotiate fares, is expanding well beyond transport, scaling up advertising, delivery and financial services to squeeze more revenue from its largely emerging-market user base. The move mirrors a strategy already pursued by Uber, using its existing network of riders and drivers as the foundation for higher-margin businesses, though inDrive is targeting a more cost-conscious customer segment across the more than 1,200 cities in 48 countries where it operates.

The company's advertising arm, "Ride Media", has grown from a pilot in July 2025 to cover 25 markets, delivering over 2 billion impressions and attracting more than 2,000 paying advertisers a month, two-thirds of whom are repeat buyers. Elsewhere, 13% of monthly transacting users used both mobility and a delivery service in 2025, while loans issued through inDrive.Money in Latin America rose 118% year-on-year in the first half of 2026. The firm is also trialling prepared-food delivery and has appointed new leaders across its ads, delivery, food/groceries and financial-services units, with executive Andries Smit saying groceries and food will absorb the bulk of future investment.