UFC's rematch between Conor McGregor and Max Holloway drew an average of 6.5 million viewers across the US and Latin America on Paramount+, marking one of the streamer's biggest live sporting draws. The event, UFC 329, headlined by a bout 13 years in the making, underlines the continued strength of live combat sports as a ratings driver for Paramount Skydance's streaming platform.

Paramount Skydance said the July 11 telecast peaked at 8.3 million concurrent streams, its highest for an exclusive live event bar Super Bowl LVIII. Overall, UFC 329 reached almost 16 million viewers in total, 14.3 million of them in the US, with Holloway winning by TKO just over a minute into the first round after McGregor suffered a knee injury; the card also featured a lightweight bout between Benoit Saint Denis and Paddy Pimblett.