UK consumer confidence falls at fastest rate since Brexit vote as cost of living bites

The Guardian ·

UK consumer confidence fell by 11 points in October to -24, its sharpest monthly decline outside the Covid pandemic since the 2016 Brexit vote. The drop points to renewed concern about household finances and the economy as rising prices and the Middle East war add pressure ahead of the chancellor’s budget.

GfK said confidence in both personal finances and the wider economy weakened, while its major purchase index fell 14 points to -22, suggesting households may cut spending over winter. Inflation reached 3.5% and the government deficit was £24.5bn; typical household energy bills could rise to £2,000 a year from January, while households have paid almost £14,000 in additional costs over five years, according to the TUC.

In short

  • Confidence dropped 11 points to -24 in October.
  • It was the sharpest fall outside the pandemic since 2016.
  • Higher energy costs may prompt households to cut spending.

Steelman: both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

The sharp fall in confidence is a warning that households are under growing strain from higher prices, energy costs and uncertainty, and that weaker spending could deepen pressure on the economy. Supporters of action to ease the burden may argue the budget should prioritise help for households and measures that protect living standards, especially for those with least room to absorb further costs.

The case against

A fall in confidence does not by itself show that broad or costly support is the best response, particularly when the deficit is already high and public finances are constrained. Those urging restraint may argue that the budget should avoid adding to borrowing or inflationary pressure, and focus any help narrowly while supporting economic stability.

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