Unifrance has renewed Gilles Pélisson's mandate as president for another three years, affirming leadership continuity at the French film and television promotion organization. Following his initial appointment three years ago, Pélisson has guided the body through a strategic transformation that unified film and television promotion after a 2021 merger with TV France International, strengthening the organization's ability to present French content as a cohesive cultural export across major international festivals and markets.

The organization identifies animation and cross-border co-productions as essential mechanisms for expanding French audiovisual appeal in an increasingly fragmented media landscape. Pélisson signaled Unifrance's intent to sustain promotion efforts at established venues whilst pursuing new initiatives, all supported by France's institutional framework including the CNC and Ministry for Europe and Foreign Affairs, as the organization representing over 1,000 industry professionals seeks to maintain French entertainment's competitive position internationally.