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UnitedMasters Expands Latin Division & Signs Two New Artists
UnitedMasters has expanded its Latin division by signing Puerto Rican artist Lyanno and Chilean artist Lyon La F. The move continues the company’s focus on developing independent Latin artists, with its Latin marketing head saying the team aims to provide global strategy and infrastructure as well as distribution.
Lyanno has worked with Rauw Alejandro, Eladio Carrión and Young Miko, and is known for songs including “LOKERA” and “En Tu Cuerpo (Remix)”; Lyon La F gained attention when “Deja Que El Mundo Se Acabe” went viral. The division also includes staff in artist marketing, commerce and A&R, and builds on FloyyMenor’s success with “GATA Only”, which reached No. 1 on Billboard’s Hot Latin Songs chart.
In short
- UnitedMasters signed Lyanno and Lyon La F.
- The signings expand its Latin artist development work.
- FloyyMenor’s “GATA Only” reached No. 1 on Hot Latin Songs.
Explained simply
UnitedMasters is a music company that helps independent artists release and promote their work. Alongside distribution, it offers services such as marketing and commercial support, which can help artists reach listeners in different countries.
Latin music covers a wide range of styles and artists from across Latin America and its diaspora. Lyanno is from Puerto Rico and Lyon La F from Chile; their earlier collaborations and online attention have helped introduce their music to wider audiences.
UnitedMasters’ Latin division brings together staff in areas including artist marketing, commerce and A&R, which is the search for and development of talent. Its work with artists such as FloyyMenor has shown how a song can reach a large audience, making the division part of a wider effort to support independent Latin music.
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