Universal hires Tseyin Foo as President, Global Supply Chain to ‘strengthen the global capabilities powering UMG’s next phase of growth’
Universal Music Group has appointed Tseyin Foo as President, Global Supply Chain, placing her in charge of capabilities spanning digital partnerships, direct-to-consumer sales, physical music, merchandise and consumer products. The appointment reflects UMG’s effort to operate more quickly and consistently worldwide as it expands artist and label services, particularly after Virgin Music Group’s acquisition of Downtown.
Foo joins from Skechers, where she led global supply-chain planning and strategy, having previously held leadership roles at Nike and VF Corporation brands including Timberland and Vans. She will report to chief operating officer Boyd Muir and be based in Los Angeles; UMG’s direct-to-consumer business already operates 1,600 online stores and generates hundreds of millions of dollars in revenue.
In short
- UMG appoints Tseyin Foo to lead its global supply chain.
- Her remit covers digital, physical, merchandise and direct-to-consumer operations.
- The move supports UMG’s expanding artist-services and superfan strategy.
Explained simply
Universal Music Group is the world's largest music company, distributing and promoting music from thousands of artists worldwide. It has expanded significantly beyond traditional music rights management into direct sales to consumers through online stores and merchandise, a growing business that already generates hundreds of millions in annual revenue.
Tseyin Foo brings supply chain and operations experience from major consumer companies including Skechers, Nike, and VF Corporation's apparel and footwear brands such as Vans and Timberland. Her previous roles involved managing global logistics and strategy for international organisations with complex, distributed operations.
UMG wants to operate more efficiently and consistently across different countries as it grows its artist services and consumer-facing business. The appointment reflects the company's focus on strengthening global operations to support this growth.