This article is a promotional guide to using Viddo's "image to video" AI tool for creating animated theatre posters, aimed at programme desks and marketing teams at venues. It stresses that any motion added to a cleared poster image must preserve the exact cast and details already approved on the venue's official night sheet, warning that AI-generated additions—such as an extra face or altered features—could create legal and contractual problems if the resulting video no longer matches what was actually agreed and printed.

The piece outlines a workflow: crop the original poster to fit the live website format, upload only the single approved still image (not a collage of rehearsal photos), and use simple motion prompts like a slow push or pan rather than vague instructions that might prompt the AI to invent extra details. It notes the Viddo tool's process takes three steps—upload, select motion, then generate and download—typically finishing in under two minutes, but cautions that the platform provides no legal review, leaving venues responsible for checking the final video against their original casting agreements.