W Hotels has expanded its Italian presence with the opening of W Sardinia – Poltu Quatu, a 157-room resort located in a secluded marina village on the island's northeastern coast. This new property joins W Rome and W Florence to create a trio of distinct interpretations of Italian hospitality across the country. The luxury brand is promoting these three locations through a new "Italian Tour" package that combines accommodations and regionally inspired dining and cultural experiences.

The Sardinia resort marks a shift in W Hotels' design philosophy, moving away from its earlier nightclub-centric aesthetic toward a more refined approach that celebrates local culture and natural beauty. The property incorporates Sardinian architectural elements, folklore, and artisan traditions into its interiors, with rooms designed to evoke the island's coastal caves and limestone formations. According to brand leadership, modern luxury travellers seek a balance between restorative retreats and social engagement, which the resort attempts to provide through its mix of isolated beach clubs and social dining venues.