Waitrose has reportedly removed the word "feminine" from the aisle signage used for its period products, following pressure from transgender campaigners. The move, framed by the Daily Mail as the upmarket supermarket "bowing" to lobbying, reflects a wider and often contentious debate over inclusive language and how retailers label products associated with menstruation.

The available article text does not include further detail beyond the headline, as the supplied page content consists largely of site navigation and unrelated news items rather than the body of the story. As a result, specifics such as the new wording used on the signs, the timing of the change, and Waitrose's own explanation could not be confirmed from the text provided.