Melissa Stone named Disney Studios publicity chief
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Walt Disney Studios has promoted Melissa Stone to senior vice-president of publicity, placing her in charge of the studio’s publicity team and PR strategy across its major film labels and Disney+ series. The appointment matters because Stone will oversee the promotion of Disney’s most important theatrical and streaming releases during a period that includes several large franchise films.
Stone will report to Disney marketing president Martha Morrison and brings more than 20 years of publicity experience, including 14 years at Fox and Disney. Most recently Disney’s vice-president of global publicity, she has worked on campaigns for films and series including “Avatar: The Way of Water”, “Lilo & Stitch”, “The Martian” and “Andor”; her future remit includes “Avengers: Doomsday”, “Frozen III” and “Star Wars: Starfighter”.
- Melissa Stone becomes Disney Studios’ senior publicity vice-president.
- She will oversee PR across Disney’s film labels and Disney+ series.
- Her portfolio includes major upcoming Marvel, Star Wars and Frozen releases.
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Walt Disney Studios is the film division of the Walt Disney Company. It releases films through labels including Disney, Marvel Studios, Pixar, Lucasfilm and 20th Century Studios, and also works on programmes made for the Disney+ streaming service.
Publicity is the part of a studio that helps bring films and series to public attention through media coverage, premieres, interviews and other promotional activity. It works alongside marketing, which covers advertising and wider campaigns aimed at audiences.
Disney’s biggest releases often come from long-running franchises such as Marvel’s Avengers, Star Wars and Frozen. Strong publicity campaigns can help build awareness for these projects across cinemas and streaming, especially as major studios compete for viewers’ time and ticket spending.
More coverage
- The Hollywood Reporter — Melissa Stone Named Senior VP of Publicity for Walt Disney Studios
- Deadline — Walt Disney Studios Promotes Melissa Stone To SVP Publicity
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Originally published by Variety as “Walt Disney Studios Promotes Melissa Stone to Publicity Chief”.