Warner Music India Unveils Season 2 of Folk Music Franchise ‘Maati’ (EXCLUSIVE)
Warner Music India has released season two of "Maati," its folk music franchise, marking the milestone with the Sufi qawwali "Jalwa-e-Jaanaan" on 3 September. The launch matters as it builds on the success of the franchise's first season, which reached more than 78 million streams since debuting in October 2024, and reflects a broader push by Warner Music India to spotlight regional folk traditions on a wider stage while giving local artists and communities greater recognition.
The eight-track season will roll out across eight languages, including Koshur/Hindi, Tamil, Bhojpuri, Punjabi, Telugu, Haryanvi, Urdu and Kannada. The opening track was composed by Anurag Saikia, with vocals by Jyoti Nooran and lyrics by Shakeel Azmi, drawing on the Sufi concept of Wahdat al-Wujud, or the Unity of Being. The season's wider lineup features artists such as Shubha Mudgal, Alif, Kalpana Patowary, Mangli and Satindar Sartaj, with each track tied visually and thematically to a specific place and tradition.
In short
- Warner Music India launches season two of folk franchise "Maati"
- Opens with Sufi qawwali "Jalwa-e-Jaanaan," spans eight languages
- Season one reached over 78 million streams since October 2024
Explained simply
Folk music is rooted in the songs and musical traditions passed down within communities, and India’s many languages and regions have distinct styles. Sufi music draws on Islamic mystical traditions; qawwali is a form of devotional singing often performed by a group of vocalists.
Warner Music India is part of the global Warner Music Group and releases music by artists in India. Maati is its series of folk recordings, bringing together performers from different regions and linking songs to particular places and traditions.
The project matters because it puts regional languages and musical traditions into a widely distributed release, while giving established and local artists a shared platform. Its range of languages and styles also reflects the diversity of music across India.
Asia Entertainment Music TV World