Wendy’s bets on thicker bacon, creamier Frosty in bid to reverse sales slump

Wendy’s is testing thicker bacon, upgraded salads, whole-leaf lettuce and a richer Frosty as part of a multiyear plan to revive sales. The changes are intended to improve food quality and value after the chain recorded seven consecutive quarters of declining sales.

The “Dave’s Way” strategy also focuses on marketing, operations, digital services and restaurant growth. Wendy’s US same-restaurant sales fell 5.7% in the third quarter of 2026, while international sales declined 2.2%; the company is also removing some lower-volume menu items and letting franchisees decide whether to continue serving breakfast.