The article explores why a film title can influence audience interest and ticket sales, arguing that memorable or intriguing names can help a movie attract attention, while vague, confusing or unpleasant titles may discourage viewers. It acknowledges that choosing the “worst” title is subjective, but identifies several particularly unwieldy or off-putting examples.

Key examples include The Guernsey Literary and Potato Peel Pie Society, criticised for its length and unappealing wording, and Ben Affleck’s provocative short-film title I Killed My Lesbian Wife, Hung Her on a Meat Hook, and Now I Have a Three-Picture Deal at Disney. Other titles mentioned include Ballistic: Ecks vs Sever, The Chumscrubber, Freddie Got Fingered and Can Hieronymus Merkin Ever Forget Mercy Humppe and Find True Happiness; the article suggests poor titles may have damaged these films’ initial appeal, although their wider failures cannot be blamed on names alone.