‘When Mia is deeply involved, disasters like this happen’: Mamamia insider reveals fallout from Ed Sheeran podcast backlash as subscribers flee and OutLouders say they’ve been kicked from private group
The Mamamia podcast "Out Loud" faced significant backlash from listeners and subscribers following an episode discussing Ed Sheeran's tour controversy involving support act Macklemore's pro-Palestine speech. Audiences criticised the coverage for focusing primarily on host Mia Freedman's personal emotional reaction rather than substantively addressing the broader geopolitical issues and conflict at stake. The controversy has led to subscriber complaints, social media comment restrictions, and accusations of censorship, with many listeners threatening to cancel their paid subscriptions and a company insider suggesting founder involvement typically leads to such crises.
The dispute originated when Macklemore performed a song honouring a six-year-old Palestinian child killed in Gaza on 4 September in New Jersey, concluding with calls for Palestinian freedom whilst explicitly stating this was not an attack on Jewish people. Following pressure from stadium owner Robert Kraft, Macklemore was removed from the tour by managers, prompting other support acts and Sheeran's backing band to walk out in solidarity; Sheeran subsequently performed alone in Philadelphia. On the podcast episode, Freedman, who is Jewish, explained she felt frightened by the pro-Palestine rhetoric, referencing a previous attack at a Jewish festival near her home in Bondi Beach that killed 15 people, and questioned whether disclaimers adequately protect people from feeling threatened by such political messaging.
- Mamamia criticised for prioritising personal feelings over substantive coverage of geopolitical issues.
- Subscribers cancelling amid comment restrictions and accusations of censorship by the outlet.
- Macklemore removed from Sheeran tour after pro-Palestine speech; staff walked out in solidarity.