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Which Artist Got the Biggest Boost Performing at the World Cup?
Several songs performed at the FIFA World Cup 2026 final halftime show on 19 July saw notable streaming increases in the United States, according to preliminary data from Luminate. The concert, held in East Rutherford, New Jersey following the Spain-Argentina final, featured performances by Shakira, Madonna, BTS and Justin Bieber, with the boosts reflecting the commercial impact such high-profile showcases can have on both new releases and back-catalogue hits.
"Dai Dai", Shakira and Burna Boy's official tournament song, recorded the largest volume with 979,000 US on-demand streams on 19 July, a 25% rise on the previous day, helping it reach a new high of No. 42 on the Billboard Hot 100. However, Justin Bieber's "Everything Hallelujah" posted the biggest percentage jump at 34%, following his solo guitar performance. Madonna's "Music" and BTS's "Dynamite" — both former Hot 100 number ones — rose 6% and 13% respectively, while iShowSpeed's World Cup track "Champions" surged 61% after his pre-game ceremony performance. The full chart impact will appear on Billboard's 1 August-dated charts, published 28 July.
In short
- World Cup final halftime show boosted several artists' US streaming numbers.
- "Dai Dai" led in volume; Bieber's track had the biggest % jump.
- Chart effects will show on Billboard's 1 August charts.
Explained simply
The FIFA World Cup 2026 final was held on 19 July in East Rutherford, New Jersey, where Spain and Argentina competed for the tournament trophy. The halftime show featured performances by major artists including Shakira, Madonna, BTS and Justin Bieber, bringing their music to a global television audience of millions.
When major artists perform at World Cup halftime shows, their music is exposed to enormous audiences at a critical moment. This level of exposure can significantly boost interest in both new songs and classic hits across streaming platforms.
The commercial impact of such performances matters because it demonstrates how live television moments can influence music consumption and chart positions. A successful World Cup performance can provide a substantial promotional boost that translates into real commercial gains for artists and the songs they showcase.
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