Toys R Us is returning to the United States after filing for bankruptcy in 2017 and closing its shops the following year. The article says the retailer’s comeback, including 120 planned openings this holiday season, is being driven partly by rising toy purchases among adult shoppers, raising questions about nostalgia and changing consumer habits.

The revival began through partnerships with Macy’s and expanded into standalone shops in malls and airports, bringing the total number of US standalone stores to 160. The article argues that some Millennials are buying toys and games primarily for themselves rather than passing childhood interests on to their children, presenting this as a sign of prolonged nostalgia and arrested adulthood, although it also acknowledges that adults can reasonably retain hobbies from their youth.