Whoop adds opt-in health data sharing as it expands social features

Whoop is launching Whoop Humans, an opt-in social feature that lets members share selected health and fitness data with people they choose. The launch extends the company’s social tools while supporting its broader push to become a personal health brand, raising questions about how sensitive health information is shared.

Available at no extra cost to members on every tier, Humans allows users to follow others, share metrics such as sleep, recovery and workouts, and add photos or comments. Whoop says members can remove followers, use “stealth mode”, and that medical information and health alerts are not shared; more than half of its customers already use its group-based Teams feature. CEO Will Ahmed said Whoop has seen “huge growth” among people over 60 in the past 18 months and now has members covered by a Medicare reimbursement programme, but declined to disclose revenue or profitability. The supplied article text ends mid-sentence after stating that membership has grown by more than 70% a year for three years.