Why Apple is finally making its own smart home devices
Apple has launched its first own-branded smart home devices, a collection made with LG Electronics and Schneider Electric, alongside its first smart display, HomeView. After 12 years of HomeKit, the move gives Apple customers a curated set of products to choose from and could draw more of them into a smart home ecosystem that has lagged behind Amazon and Google.
Apple says Matter and advances in AI made the launch possible, with a more conversational Siri central to HomeView. The collection includes cameras, thermostats, sensors, a smart lock and a video doorbell; prices start at $200. Apple is emphasising simple setup, privacy and managing devices in one app, while partnering with companies that bring experience in consumer products and home installations.
- Apple has launched its first smart home product range.
- LG and Schneider Electric helped develop the devices.
- Prices start at $200, with HomeView as the gateway.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Apple’s own-branded range could make smart home technology easier to choose and set up, especially for customers already using Apple products. A single app, Matter compatibility and an emphasis on privacy may offer a more coherent experience, while partners with product and installation expertise could help Apple build a dependable range.
The case against
A curated Apple ecosystem may be convenient, but it could also narrow consumer choice or make customers more reliant on one company’s platform. With prices starting at $200 and a conversational Siri central to the new display, customers may question whether the added integration justifies the cost or whether the experience will work as promised.