Why roaming packages have become an anachronism in the age of app-first travel
Traditional roaming plans can leave travellers paying set prices for limited data, with little control over which networks or allowances apply. The article argues that this model fits poorly with app-based travel, where people rely on mobile internet for navigation, bookings, tickets and communication.
It cites EE allowances of 500 MB a day in the US, Canada and several other countries, falling to 150 MB in Japan, Singapore, South Korea and Indonesia. O2’s £7 daily bolt-on can activate when a phone uses data in the background. The article presents travel eSIMs as an alternative, allowing users to install a digital mobile plan and choose a package in advance; it is sponsored content and promotes Yesim.
In short
- Roaming plans can offer limited data and fixed terms.
- EE allowances cited range from 150 MB to 500 MB daily.
- Travel eSIMs let users choose a plan before travelling.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Traditional roaming packages can be costly or restrictive, and daily charges triggered by background data may surprise travellers. Travel eSIMs let people compare packages and choose data in advance, which can suit app-based travel and give users more control over their spending.
The case against
Roaming packages can offer a simple way to stay connected through a familiar provider, without researching alternatives or installing another eSIM. Their costs and allowances are stated in advance, and some travellers may value that convenience and support more than switching plans, especially when coverage, compatibility or service quality matters.