Warner Records is relaunching its Reprise Records imprint, naming longtime A&R executive Jeff Sosnow as president under the oversight of Warner co-chairmen Aaron Bay-Schuck and Tom Corson. The move revives one of the music industry's most storied labels, founded by Frank Sinatra in 1960 and part of Warner since 1963, at a time when major labels are increasingly reviving heritage imprints to give artists distinct creative homes within larger corporate structures.

Sosnow, appointed to the role last December, will retain his position as Warner Records' executive vice president of A&R while building out Reprise's roster and team. The relaunched label will house artists including Neil Young, who has been signed since 1969, alongside Michael Bublé, Josh Groban, Weezer, Deftones, My Chemical Romance, Green Day, The Linda Lindas, Billy Strings, Brandy Clark and Rüfüs Du Sol. Upcoming releases include new albums from Strings, Weezer, The Linda Lindas and Young, plus a major run of shows from Rüfüs Du Sol, as Sosnow works to honour the label's founding ethos of artist freedom and creative control established by Sinatra and former Warner chief Mo Ostin.