Apple TV has promoted Jeff Hiller to a series regular for Season 2 of the horror comedy *Widow’s Bay*, addressing the article’s view that his character, Dale, was underused in the first season. Dale mostly appeared as a Town Hall background employee, but his deadpan comic moments and a widely shared panic-stricken line made him memorable; a larger role could give the ensemble more depth.

Set on a cursed, isolated New England island without modern communications, the series follows Mayor Tom Loftis and the town’s eccentric residents amid supernatural local lore. Dale was originally intended to die in Season 1, but creator Katie Dippold chose to keep him alive; Hiller’s promotion follows an Emmy win for *Somebody Somewhere* and a 2026 Emmy nomination for his guest role in Apple TV’s *Pluribus*.