WWE star Cody Rhodes has teamed up with John Cena and other wrestlers for a second promotional crossover with the mobile game Clash of Clans, a title Cena introduced Rhodes to roughly a decade ago. The "Search for Cena" event challenges the game's global player base to locate and raid Cena's in-game village before it ends on 30 September, playing on the long-running personal history between the two performers within the Clash of Clans community.

Rhodes explained that he originally joined Clash of Clans through a clan led by Cena, who was eventually removed for what Rhodes described as domineering behaviour, prompting Rhodes to help found a rival clan that still operates today. Cena, in a press statement, said the pair's real rivalry began in the game rather than the wrestling ring, referencing being ousted from Rhodes's team years earlier. The promotion also features a new in-game "Barbarian King" skin modelled on Rhodes, alongside a commercial appearance from WWE Hall of Famer Shawn Michaels.