X will end its existing creator revenue-sharing scheme after 7 September and replace it with an Original Content Rewards Program. The change matters because payouts will now be tied specifically to qualified impressions on material X considers original, rather than the previous revenue-sharing model.

Eligible content includes a user’s own writing, reporting, photos, videos, memes and illustrations, while reposted material must include meaningful analysis or creative editing. Creators must be at least 18, subscribe to an eligible Premium tier, have 500 verified followers and 500,000 verified-user Home timeline views in the previous 90 days; existing participants must reapply from 8 September.