Xbox biz guy deletes his X account less than 24 hours after saying game devs who don’t embrace AI ‘should not be in the business of being a business’

A senior Xbox business figure deleted his X account less than a day after posting that game developers who do not embrace AI “should not be in the business of being a business”. The remark drew attention to a sharp disagreement in the games industry over AI adoption and the pressure on studios to use the technology.

The article identifies the executive as Xbox’s chief communications officer, who had argued that AI could help developers make more games with fewer resources. His post was later removed, and his X account was no longer available; the article gives no reason for its deletion. The episode followed criticism from developers and others who questioned the implication that studios should adopt AI to remain viable.