Xbox CEO Asha Sharma has told staff the business has one year to return to player and revenue growth, following a major restructuring involving thousands of redundancies and the spin-off of four studios. The target, set for the end of fiscal year 2027 in June next year, is paired with a plan to restore profits to industry-average levels and make every team responsible for the outcome.

Sharma’s strategy centres on strengthening Xbox’s console-led platform, expanding games into global franchises, turning Minecraft into a creator platform, and extending fan communities across more products and services. Xbox says it reaches more than 100 million people daily, over 500 million monthly and nearly one billion annually; it aims for sustained double-digit player and engagement growth by 2030, while focusing studios on major franchises, casual games through King, and greater investment in Minecraft.