Yahritza y Su Esencia Joins Double P Management Roster: ‘Their Ceiling Is Extraordinarily High’
Música mexicana trio Yahritza y Su Esencia has joined Double P Management in a co-management partnership, adding the company’s support as the group pursues further career growth and international expansion. Longtime manager Adriana Martinez will continue representing the siblings alongside George Prajin and his team.
Formed in Yakima, Washington, the group has earned billions of streams and become a prominent act in regional Mexican music. Its five-track EP *Obsessed* topped Billboard’s Regional Mexican Albums chart in 2022, while lead single “Soy El Único” reached No. 1 on the Hot Latin Songs chart; Yahritza was 15 at the time. Double P Management also represents artists including Peso Pluma, Tito Double P, Santa Fe Klan, Deorro and Paloma Mami.
In short
- Yahritza y Su Esencia joins Double P Management.
- Adriana Martinez remains a co-manager.
- The group’s 2022 EP topped a Billboard chart.
Explained simply
Regional Mexican music is a broad range of styles rooted in Mexican musical traditions, with a growing audience in the United States and beyond. Yahritza y Su Esencia are siblings from Yakima, Washington, whose songs have reached a large international audience through streaming.
The group broke through in 2022 with the EP Obsessed and its song “Soy El Único”, which topped a US Latin music chart. Double P Management represents several other Latin music acts, including Peso Pluma, and works with the trio alongside longtime manager Adriana Martinez.