Ayaneo has opened pre-orders for the Pixel, a Game Boy Advance-style handheld that undercuts the recent wave of premium retro-styled devices with a price under $100. The move is notable because Ayaneo, better known for higher-end Windows and Android handhelds, is now competing directly in the budget retro-gaming space, potentially making dedicated GBA-alike hardware more accessible to casual buyers rather than just enthusiasts willing to pay premium prices.

The Pixel takes clear design cues from Nintendo's original GBA, offering a compact, colourful shell aimed at retro and emulation fans, and is now available to pre-order ahead of a wider release. Its sub-$100 pricing stands out in a market where many modern retro handhelds, including Ayaneo's own previous releases, have crept towards several hundred dollars, suggesting the company may be targeting a broader, more budget-conscious audience with this release.