UK castles host Traitors-inspired events, with weekends costing £30,000
The surge in popularity of the UK television show "The Traitors" has sparked a boom in Traitors-style events across British castles, with event companies organising everything from team-building exercises to luxury weekend getaways. The show's celebrity format, involving deception and strategic gameplay, has captured audiences and inspired fans to recreate the experience themselves, leading castle owners and event organisers to capitalise on the trend.
Prices for Traitors experiences vary widely, from a few hundred pounds for daytime events to over £30,000 for exclusive weekend use of a luxury castle for a group of 30 people. The boom is proving particularly valuable for castle owners facing major repair costs, with one organiser noting that owners have cited the need to raise funds – such as £100,000 for roof replacements – as their reason for entering the hospitality market. Rothes Glen castle in the Scottish Highlands is offering three-night packages from £4,388 per room, whilst event companies like GOTO Events report that Traitors-style experiences have become their most popular offering since the show launched.
- The Traitors boom has sparked a surge in Traitors-style events across UK castles.
- Prices range from hundreds to £30,000+ for exclusive castle weekends.
- The trend is helping castle owners fund major repairs.
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"The Traitors" is a British television show in which contestants compete by identifying who among them are secretly designated "traitors" whilst avoiding elimination through deception and strategic play. The format has become extremely popular with UK audiences in recent years, spurring fans to recreate the experience themselves.
Castle owners and event companies across Britain have capitalised on this enthusiasm by hosting Traitors-style experiences for groups. These range from daytime team-building activities costing several hundred pounds to exclusive weekend stays at historic castles, with the most premium packages reaching £30,000 or more for groups of around 30 people.
For many castle owners, these events provide crucial revenue to fund essential maintenance and repairs. Several have explained that they entered the events business specifically to help finance major work – such as roof replacements costing over £100,000 – making Traitors experiences a potentially valuable resource for preserving historic properties.
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Originally published by The Guardian as “‘You could have an amazing time for £30,000’: UK castles cash in on Traitors-style events”.