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You’ll finally be able to try Secretlab chairs before you buy, as the company partners with Best Buy
Secretlab is bringing its gaming chairs into physical retail, partnering with Best Buy so shoppers can try selected products before buying. The move responds to customer feedback at events and addresses a challenge with online-only shopping: it can be hard to judge how a chair feels and fits from a website.
Fifteen Best Buy stores in the US will feature Secretlab products, including the Titan Evo, NanoGen and Atlas. The company will also open its first named retail location, an Experience Store at 8464 Melrose Avenue in West Hollywood, on 18 November, offering product demonstrations and bookable consultations. CEO Ian Ang said the company hopes to expand to more outlets, but has not decided whether to open further stores.
In short
- Secretlab chairs will be available to try at 15 US Best Buy stores.
- Its first Experience Store opens in Los Angeles on 18 November.
- Further retail expansion depends on whether the model proves workable.