Argentine YouTuber Alejo Igoa, who has amassed 120 million subscribers, has signed with talent agency WME for worldwide representation across all areas, having previously had no formal representation. The deal will see WME help expand his touring, media and digital content businesses while developing brand partnerships, books, licensing and other ventures, reflecting his rise as one of the biggest names in Spanish-language digital content.

Igoa, 29, is known for high-energy, family-friendly YouTube content built around 24-hour survival challenges, pranks and elaborate experiments, with his most popular video amassing over 136 million views. He also has 15 million Instagram followers and 6.9 million on TikTok, made his live show debut in April 2026 with sold-out arena performances in Buenos Aires, and this year became the first Latin creator to win YouTube's Red Diamond Creator Award as well as two Guinness World Records for his subscriber numbers.