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Netflix signs Druski for exclusive shows under multiyear deal
Netflix has signed a multiyear deal with comedian and YouTuber Druski to make original content exclusively for the streaming service. The agreement adds to Netflix’s effort to attract established online creators and expand its entertainment offering.
Druski’s first Netflix show, *Collect & Praise*, is a semi-scripted comedy in which he plays a megachurch pastor; it is due to debut on 1 December. The project is the first of several planned with his production company, 4LIFERS Entertainment, and Netflix will also license three existing Druski series. The deal comes amid broader company changes, including around 1,000 job cuts and the departures of two senior content executives.
In short
- Druski has signed a multiyear Netflix deal.
- His first show, *Collect & Praise*, arrives on 1 December.
- Netflix will also license three of his existing series.
Explained simply
Netflix is a streaming service that commissions and distributes films and television shows. It has increasingly worked with people who built audiences online, bringing their comedy and other projects to viewers through the platform.
Druski is a comedian and YouTuber known for sketch comedy and characters. His production company, 4LIFERS Entertainment, is involved in making projects with him, while Netflix controls how the new work is released under the exclusive deal.
The agreement is part of Netflix’s effort to broaden its entertainment offering and reach audiences who follow online creators. Such deals sit alongside changes to the company’s workforce and senior content team.
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Originally published by The Verge as “YouTuber Druski is going to make exclusive content for Netflix”.