Zendaya appeared at the Los Angeles premiere of "Spider-Man: Brand New Day" in a striking black satin corset with an expansive architectural train and luxury jewellery. Her stylist explained the design employed abstract spider imagery to convey a character transformation rather than using literal visual references.

Throughout the film's promotional tour, Zendaya's fashion strategy incorporated both luxury archive pieces and affordable vintage finds, including a 1997 gown by John Galliano and a vintage Spider-Man shirt purchased secondhand for under $35. This approach demonstrated that red-carpet presence could span a wide range of budgets and sources.